The Positive Narrative component of the Framework comes into play after first thinking through your Strategy, including alignment with overall goals, objectives for the message, audience, and other key decisions. Keeping the strategy in mind, you can then decide how to embed a positive narrative about suicide prevention in that message. Of course, the content should also be safe and follow any applicable Guidelines.
The Framework for Successful Messaging is a project of the National Action Alliance for Suicide Prevention.
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The Action Alliance is supported by grants (1 U79 SM059945; 3 U79 SM059945) from the Substance Abuse and Mental Health Services Administration (SAMHSA), U.S. Department of Health and Human Services (DHHS). No official endorsement by SAMHSA or DHHS for the information on this website is intended or should be inferred.
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