In addition to creating suicide prevention messages that are strategic, safe, and contribute to a Positive Narrative about suicide prevention, it is important to follow specific guidelines or recommendations that apply to your particular messages. After planning your Strategy, click on the icon to the left to see Guidelines related to various goals, populations, channels, topics and other areas that may relate to your communications plan.
The Guidelines listed here address specific areas—in other words, they’ll be useful in developing some kinds of messages but not others. For example, if your plan includes using a video, you can consult the “AAS Criteria for Educational Videos on Youth Suicide.” If you are a suicide loss or attempt survivor planning to tell your story to the public, you can refer to “Special considerations for telling your own story: Best practices for presentations by suicide loss and suicide attempt survivors.” For resources related to Strategy, Safety, and Positive Narrative, see those pages.
The Guidelines listed here are not meant to be a comprehensive list of messaging resources but offer a few best resources for key areas. If you can’t find the category you are looking for, we have not yet listed a guideline for that area.
Please visit the SPRC online library.for an extensive collection of suicide prevention resources.
To submit a resource to be considered for inclusion on the Guidelines page or elsewhere on the Framework site, please send it to info@SuicidePreventionMessaging.org.
The Guidelines component of the Framework comes into play after first thinking through your Strategy, including goals, audience, channels, and other key decisions. After you have your Strategy, visit this page to check whether there are any guidelines or best practices that apply. All messages should also adhere to Safety recommendations and in some way promote a Positive Narrative about suicide prevention by including actions, solutions, successes, or resources.
The Framework for Successful Messaging is a project of the National Action Alliance for Suicide Prevention.
Learn more about the Action Alliance.
The Action Alliance is supported by grants (1 U79 SM059945; 3 U79 SM059945) from the Substance Abuse and Mental Health Services Administration (SAMHSA), U.S. Department of Health and Human Services (DHHS). No official endorsement by SAMHSA or DHHS for the information on this website is intended or should be inferred.
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