Action Alliance Framework for Successful Messaging

Messaging to the public about suicide?

The Framework is for you.

The Framework for Successful Messaging is a research-based resource that outlines four critical issues to consider when messaging to the public about suicide.


Strategy involves planning and focusing messages, so they are as effective as possible.

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Safety is avoiding content that is unsafe or undermines prevention.

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Positive Narrative

Positive Narrative means ensuring that the collective voice of the field is “promoting the positive” in the form of actions, solutions, successes, or resources.

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Guidelines means using any specific guidance or best practices that apply.

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Messaging to the public about suicide?
Positive Narrative

YOUR Message Matters!

It’s not just a Framework,
it’s a movement!

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  • Joan Muller Lyons
    Front Porch Coalition
  • Amanda Ganoe
    Grassroots Crisis Intervention Center
  • Nancy Agyapong
    Nancy Agyapong Foundation
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    NAMI Santa Cruz County
  • Jackie Oliver
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  • Faith
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  • kristin Stratford MSW
    United Way of Missoula County
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    University of Louisville
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    Mary Elise Millus Foundation
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    Walk Across WY
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    Seattle Indian Health Board
  • Susan E Robinson
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    Blinn College
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    Lee's Place
  • Jennifer Young, Ph.D.
    Miami University, Student Counseling Service
  • Laura Horne
    Active Minds
  • Antonio J. Caniano
    Knights of Columbus
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    Samaritans, Inc.
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    SC DHB
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    American Foundation for Suicide Prevention
  • Melissa Witmeier
    FL LINC Project
  • Alexandria Soto
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  • John Ackerman, Ph.D.
    Nationwide Children's Hospital
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  • Lisa Sullivan
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    Ozarks Medical Center Behavioral Healthcare
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    United Way of Missoula County
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    Beltrami Area Suicide Prevention Program
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    Zion United Church of Christ
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  • Julie Geddes
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  • Paula Bossert
  • Debbie Rasberry
    retired teacher
  • Carl Evans
    Hope For The Day
  • Tina Meier
    Megan Meier Foundation
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    Catalpa Health & Outagamie County
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    Laurel Ridge Treatment Center
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    Garland County Suicide Prevention Coalition
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    Alpha & Omega Freedom Ministries
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    Perspectives, Ltd.
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    Pontifical Catholic University of Puerto Rico
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    perimeter church counseling
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    Guam Behavioral Health and Wellness Center
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    George Junior Republic
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  • DeQuincy Lezine, Ph.D.
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  • Marie G. Dyak & Lawrence Scot Deutchman
  • Jerry Reed
    EDC - Suicide Prevention Resource Center
  • Adam Chu
    Suicide Prevention Resource Center
  • Nedra Kline Weinreich
    Entertainment Industries Council
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    United For Equality In Sports & Entertainment
  • Jack Benson
  • Linda Langford
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    Family and Children's Service, Nashville, TN
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    Erie County Suicide Prevention Task Force
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  • Josey Quinn
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  • Nedra Kline Weinreich
    Entertainment Industries Council
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    Cortland MHA
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    The Joint Commission
  • Rev. Talitha Arnold
    United Church of Santa Fe (United Church of Christ)
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    Mental Health Association of East Tennessee
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    American Foundation for Suicide Prevention
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    The Crisis Center of Johnson County
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    University of St. Francis
  • Teresa LaFromboise
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    Vietnam Veterans of America
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    US Dept. of Health and Human Services Center for Faith-based and Neighborhood Partnerships
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    Tufts University Counseling Service
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    St. Charles Community College
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    Safe Communities Madison-Dane County
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  • Arthur L Matthews, MA LPC
    A.T. Still University of Health Sciences
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  • Amelia Lehto
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  • Bernie Dyme
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  • Rita Thrasher
    Boca Raton's Promise
  • Dr Mike Ferguson
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    Central New York Suicide Prevention Coalition
  • Cheryl Plotz
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  • Cassandra D Kahl
    Suicide Prevention Center of NY
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    Yakama Nation Behavioral Health Services
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    Community Resilience Institute
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    Mental Health Association of East Tennessee
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    Centre for Mental Health, Global and Cultural Mental Health Unit, University of Melbourne
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  • Brian Dyak
    Entertainment Industries Council, Inc.
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    Center for Health and Wellness Promotion at University of San Diego
  • Lauren Davis
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    United For Equality In Sports & Entertainment
  • Stephanie Coggin
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  • Candice Porter
    Screening for Mental Health, Inc.
  • Tana Nash
    Waterloo Region Suicide Prevention Council
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    Creating Today, Inc.
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    Hope Consulting Group
  • Adam Williamson
    Teton Valley Mental Health Coalition
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    Prevention Management Organization of Wyoming
  • Glen Gerreyn
    Oxygen Factory Pty Ltd
  • BJ Ayers
    Grace For 2 Brothers Foundation
  • Jennifer Battle, Beverly Bernzen & Merily Keller
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  • Philip O'Keeffe PhD
    Belfast Centre for Study of Suicide (N Ireland-UK)
  • Jenn Ward
    Canadian Association for Suicide Prevention
  • Dorian Cole
    Heb Iapt. Whittington Health
  • Meredith Wood
    The Lake County Suicide Prevention Task Force
  • Heather Stokes
    LivingWorks Education
  • Devon Tayler
    Kaeprion Consulting Limited
  • Donna Holland Barnes
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    Southwest Behavioral Health Managment
  • Hope M. Siler, MSW, LSW
    Prevent Suicide WV, ASPEN Project
  • Stephanie Downey
    Evergreen Youth & Family Services
  • Doreen S. Marshall
    American Foundation for Suicide Prevention
  • Lezlie D Culver
  • Mary Ellen Nudd
    Mental Health America of Tx
  • Elizabeth Makulec
    KUTO, Kids Under Twenty One
  • Melissa Rotkiewicz
    UMass Amherst Center for Counseling and Psychological Health
  • Becky Stoll
  • Sally Spencer-Thomas
    Carson J Spencer Foundation
  • Scott Perkins
    Missouri Suicide Prevention Project
  • John W. Morrissey
    Kenosha WI Police Department
  • John MacPhee
    The Jed Foundation

WHAT it's About

The Framework for Successful Messaging is a resource to help people messaging about suicide to develop messages that are strategic, safe, positive, and make use of relevant guidelines and best practices.

It was created by the National Action Alliance for Suicide Prevention as part of its focus on changing the public conversation about suicide.

WHY it's important

Because messaging matters! Certain types of public messaging about suicide can increase risk among vulnerable individuals.

Conversely, communications can be a powerful tool to promote resiliency, encourage help-seeking, publicize prevention successes, and encourage actions that help prevent suicide.

HOW it's Unique

It's for suicide prevention messengers,  rather than the media.

It addresses "public messaging": any communications released into the public domain. From posters, PSAs, and social media to websites, newsletters, fundraising appeals, event publicity, press interactions, public talks, and advocacy efforts, each contributes to the public's perceptions about suicide and suicide prevention.


Learn about the Framework elements:

Visit the Examples Gallery

Visit the Examples Gallery.

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Not looking for guidance on public messaging?
See resources for other types of suicide prevention communications.