The Framework for Successful Messaging is a resource to help people messaging about suicide to develop messages that are strategic, safe, positive, and make use of relevant guidelines and best practices.
Because messaging matters! Certain types of public messaging about suicide can increase risk among vulnerable individuals.
Conversely, communications can be a powerful tool to promote resiliency, encourage help-seeking, publicize prevention successes, and encourage actions that help prevent suicide.
It's for suicide prevention messengers, rather than the media.
It addresses "public messaging": any communications released into the public domain. From posters, PSAs, and social media to websites, newsletters, fundraising appeals, event publicity, press interactions, public talks, and advocacy efforts, each contributes to the public's perceptions about suicide and suicide prevention.
Learn about the Framework elements:
Visit the Examples Gallery.
Not looking for guidance on public messaging?
See resources for other types of suicide prevention communications.
The Framework for Successful Messaging is a project of the National Action Alliance for Suicide Prevention.
Learn more about the Action Alliance.
The Action Alliance is supported by grants (1 U79 SM059945; 3 U79 SM059945) from the Substance Abuse and Mental Health Services Administration (SAMHSA), U.S. Department of Health and Human Services (DHHS). No official endorsement by SAMHSA or DHHS for the information on this website is intended or should be inferred.
© 2014 by the National Action Alliance for Suicide Prevention. All rights reserved.
SPRC provides administrative, logistics, and staffing support to the National Action Alliance for Suicide Prevention, the public-private partnership dedicated to advancing the National Strategy for Suicide Prevention. Learn more about the Suicide Prevention Resource Center (SPRC)>>
The Secretariat of the Action Alliance is a project in EDC's Health and Human Development Division
1025 Thomas Jefferson Street NW, Suite 700
Washington, DC 20007
Contact the Framework at firstname.lastname@example.org
© 2017 by the Education Development Center, Inc. All Rights Reserved.