Action Alliance Framework for Successful Messaging

Messaging to the public about suicide?

The Framework is for you.

The Framework for Successful Messaging is a research-based resource that outlines four critical issues to consider when messaging to the public about suicide.


Strategy involves planning and focusing messages, so they are as effective as possible.

Read more>>


Safety is avoiding content that is unsafe or undermines prevention.

Read more>>

Positive Narrative

Positive Narrative means ensuring that the collective voice of the field is “promoting the positive” in the form of actions, solutions, successes, or resources.

Read more>>


Guidelines means using any specific guidance or best practices that apply.

Read more>>

Messaging to the public about suicide?
Positive Narrative

YOUR Message Matters!

It’s not just a Framework,
it’s a movement!

Sign on and take action.

We have signed on

  • John Ackerman, Ph.D.
    Nationwide Children's Hospital
  • Debbie Helms
    Samaritans of Merrimack Valley
  • Lisa Sullivan
  • Lora Hand
    Ozarks Medical Center Behavioral Healthcare
  • Kristin Stratford
    United Way of Missoula County
  • Stephanie Downey
    Beltrami Area Suicide Prevention Program
  • Annette Beautrais
    New Zealand
  • Doria adams
  • Deb Semmelroth
  • Debbie Posnien
    Suicide prevention network
  • Robert B. Peiffer, Ph.D.
    Zion United Church of Christ
  • Elizabeth Santeramo
  • Darci S. Jewitt
    Grays Harbor Public Health
  • Stella Shoff
  • Susan Tomlinson
    Kauri Place
  • Julie Geddes
  • John Shuchart
    The Shuchart Foundation for Mental Health Awareness
  • Brenda Smith
  • Tom Mueller
    Crisis Center of Tampa Bay, Inc.
  • Mariechia Palmer
    Springing Families Forward
  • Pat Breux
    Society for the Prevention of Teen Suicide
  • JoEllen Tarallo-Falk
    Vermont Suicide Prevention Center
  • Paula Bossert
  • Debbie Rasberry
    retired teacher
  • Carl Evans
    Hope For The Day
  • Tina Meier
    Megan Meier Foundation
  • Chris Wardlow
    Catalpa Health & Outagamie County
  • Alicia Shank
    Laurel Ridge Treatment Center
  • Susie Reynolds Reece
    Garland County Suicide Prevention Coalition
  • Sandra Kiume
  • Elaine de Mello
    NAMI New Hampshire
  • Richard Lieberman
    Los Angeles County Suicide Prevention Network
  • Joanna Robarts
    Alpha & Omega Freedom Ministries
  • Gail Louise Auerbach
  • Anne DiNoto
  • Terry Cahill
    Perspectives, Ltd.
  • Tameika Easter-Griffin
    Stanislaus County Behavioral Health & Recovery Services
  • David Litts
    Faith Communities Task Force
  • Brian Dyak
    Entertainment Industries Council, Inc.
  • Andrew James Manning
  • Ada Kercadó
    Pontifical Catholic University of Puerto Rico
  • Tim Lane
    Counselng and Testing Services, UNT
  • Emily Hoerner
    AFSP Utah
  • Sarah B. Dennis
  • Donna Libemday
    Lines for Life
  • Sylvia A Vasquez
  • Kate Baer
    Mental Health America in Sheboygan County
  • Lynn Thorsell
  • Julie Geddes
  • Ursula Whiteside
    Now Matters Now
  • Jessica Stohlmann-Rainey
    Carson J Spencer Foundation
  • Clayton Kratz
    Education Development Center, Inc.
  • Donna Noonan
    Oregon Public Health Division
  • sharlyn reitzes
  • Julie Geddes
  • Michael Weber, Ph.D.
    Port Washington-Saukville School District
  • Heidi Bryan
    Heidi Bryan Consulting, LLC
  • Mary Cwik, PhD
    Johns Hopkins
  • Robert Foley
  • Deborah Zwetchkenbaum
    Lines for Life
  • Prachi Kene
  • Kristine Barry-Olsen
  • Kathleen Snyder
    LivingWorks Education
  • Beth-Anne Vieira
    University of Massachusetts Dartmouth
  • Edna Pressler
    Suicide Prevention Resource Center
  • Chris Poole
  • Bonnie Palmieri
  • Marti Vogt
    perimeter church counseling
  • Alyssa Hill
  • Candace Perisho
  • Judith Harrington
  • Sharon Ward
    United States Army
  • Holly Rivera
  • Susan Keys
  • Sara D. Harrell
    Guam Behavioral Health and Wellness Center
  • Bonani Dwakaza
    Department of Health, Community Psychiatric Clinic
    Los Angeles County Department of Mental Health
  • Cassie Floyd
  • Davionne Dobson
  • Linda A. Addante M.D.
  • Ashley Hilkey
    George Junior Republic
  • Anne Burke
    Johnstown Therapy Centre
  • Martha Hewitt
  • Jennifer Kampermann
  • Pualani Casey
  • Adam Chu
    Suicide Prevention Resource Center
  • Kimberly Konkel
    US Dept. of Health and Human Services Center for Faith-based and Neighborhood Partnerships
  • Candice Porter
    Screening for Mental Health
  • Thomas J. Berger, Ph.D.
    Vietnam Veterans of America
  • Teresa LaFromboise
  • Lorri McMeel
    University of St. Francis
  • Erie County Department of Health
    Erie County Suicide Prevention Task Force
  • Jerry Reed
    EDC - Suicide Prevention Resource Center
  • Marie G. Dyak & Lawrence Scot Deutchman
  • Doryn Chervin
    National Action Alliance for Suicide Prevention
  • John MacPhee
    The Jed Foundation
  • DeQuincy Lezine, Ph.D.
    Prevention Communities
  • Jack Benson
  • Linda Langford
  • Garra Lloyd-Lester
    Cortland MHA
  • Nedra Kline Weinreich
    Entertainment Industries Council
  • Linda Langford
    Suicide Prevention Resource Center
  • Kellie Barnard
    Grab A Voice
  • Tamara Van Newkirk
    Grassroots Crisis Intervention, Inc
  • Josey Quinn
    Bipolar Confidential
  • Barri Faucett
    Prevent Suicide WV
  • Mona Barz
    Family and Children's Service, Nashville, TN
  • Marti Vogt
    Gwinnett Suicide Prevention Coalition in Georgia
  • Nedra Kline Weinreich
    Entertainment Industries Council
  • David McFarland
    United For Equality In Sports & Entertainment
  • Paul M. Schyve
    The Joint Commission
  • Amelia Lehto
    Common Ground
  • Jean Papalia
    Safe Communities Madison-Dane County
  • Lisa Stoner
    St. Charles Community College
  • Marilyn Downs
    Tufts University Counseling Service
  • Ben Harrington
    Mental Health Association of East Tennessee
  • Bob Gebbia
    American Foundation for Suicide Prevention
  • Garra Lloyd-Lester
  • Keri Neblett
    The Crisis Center of Johnson County
  • Jonathan B. Singer, Ph.D., LCSW
  • Elisabeth Kissling
  • Rev. Talitha Arnold
    United Church of Santa Fe (United Church of Christ)
  • Annemarie Matulis
    Bristol County (MA) ionRegional Coalition for Suicide Prevent
  • Bekah Hunt
    The Suicide Prevention Resource Center at EDC
  • Sharon Fritz
    University of Idaho
  • Elly Stout
  • Jason H. Padgett
    EDC - Suicide Prevention Resource Center
  • Arthur L Matthews, MA LPC
    A.T. Still University of Health Sciences
  • Anara Guard
  • Garra Lloyd-Lester
    Central New York Suicide Prevention Coalition
  • Bernie Dyme
    Perspectives Ltd.
  • Rita Thrasher
    Boca Raton's Promise
  • Dr Mike Ferguson
    R U OK USA?
  • Scott Ridgway
    Tennessee Suicide Prevention Network
  • Cheryl Plotz
    Foundation 2
  • Cassandra D Kahl
    Suicide Prevention Center of NY
  • Tonya Kreis, Nila Whiteshirt-Sears, Jeff Yellowowl, Vanessa Smartlowit, Nancy Wyena, Willeena George, and Katherine Saluskin
    Yakama Nation Behavioral Health Services
  • Jennifer Holub Tischer
    Community Resilience Institute
  • Jennifer Spiegler
  • Carol Mueller
    Alive! Canada
  • Ben Harrington
    Mental Health Association of East Tennessee
  • Erminia Colucci
    Centre for Mental Health, Global and Cultural Mental Health Unit, University of Melbourne
  • Amie Cajka
    Mental Health & Recovery Board of Portage County
  • Brian Dyak
    Entertainment Industries Council, Inc.
  • Skylar Jackson
  • Melissa Halter
    Center for Health and Wellness Promotion at University of San Diego
  • Lauren Davis
    Forefront: Innovations in Suicide Prevention
  • David McFarland
    United For Equality In Sports & Entertainment
  • Stephanie Coggin
    American Foundation for Suicide Prevention
  • Candice Porter
    Screening for Mental Health, Inc.
  • Tana Nash
    Waterloo Region Suicide Prevention Council
  • Marie Dudek Brown
    Creating Today, Inc.
  • Charlotte Tankersley
    Hope Consulting Group
  • John MacPhee
    The Jed Foundation
  • Chris Maxwell
    Kansas Youth Suicide Prevention
  • Terresa Humphries-Wadsworth
    Prevention Management Organization of Wyoming
  • Glen Gerreyn
    Oxygen Factory Pty Ltd
  • BJ Ayers
    Grace For 2 Brothers Foundation
  • Jennifer Battle, Beverly Bernzen & Merily Keller
    Texas Suicide Prevention Council
  • Philip O'Keeffe PhD
    Belfast Centre for Study of Suicide (N Ireland-UK)
  • Stephanie Downey
    Evergreen Youth & Family Services
  • Jenn Ward
    Canadian Association for Suicide Prevention
  • Dorian Cole
    Heb Iapt. Whittington Health
  • Meredith Wood
    The Lake County Suicide Prevention Task Force
  • Heather Stokes
    LivingWorks Education
  • Donna Holland Barnes
  • Klaryce N Be..
    Southwest Behavioral Health Managment
  • Hope M. Siler, MSW, LSW
    Prevent Suicide WV, ASPEN Project
  • Adam Williamson
    Teton Valley Mental Health Coalition
  • Doreen S. Marshall
    American Foundation for Suicide Prevention
  • Lezlie D Culver
  • Mary Ellen Nudd
    Mental Health America of Tx
  • Elizabeth Makulec
    KUTO, Kids Under Twenty One
  • Melissa Rotkiewicz
    UMass Amherst Center for Counseling and Psychological Health
  • Becky Stoll
  • Sally Spencer-Thomas
    Carson J Spencer Foundation
  • Scott Perkins
    Missouri Suicide Prevention Project
  • John W. Morrissey
    Kenosha WI Police Department
  • Devon Tayler
    Kaeprion Consulting Limited

WHAT it's About

The Framework for Successful Messaging is a resource to help people messaging about suicide to develop messages that are strategic, safe, positive, and make use of relevant guidelines and best practices.

It was created by the National Action Alliance for Suicide Prevention as part of its focus on changing the public conversation about suicide.

WHY it's important

Because messaging matters! Certain types of public messaging about suicide can increase risk among vulnerable individuals.

Conversely, communications can be a powerful tool to promote resiliency, encourage help-seeking, publicize prevention successes, and encourage actions that help prevent suicide.

HOW it's Unique

It's for suicide prevention messengers,  rather than the media.

It addresses "public messaging": any communications released into the public domain. From posters, PSAs, and social media to websites, newsletters, fundraising appeals, event publicity, press interactions, public talks, and advocacy efforts, each contributes to the public's perceptions about suicide and suicide prevention.


Learn about the Framework elements:

Visit the Examples Gallery

Visit the Examples Gallery.

Sign on image

Sign on and take action.

Read why and how the Framework was developed

Read why and how the Framework was developed.


Not looking for guidance on public messaging?
See resources for other types of suicide prevention communications.