Guidelines for Working with News Media

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Faces and Voices of Recovery

These web pages from Faces and Voices of Recovery provide “Recovery Messaging” training to help people in recovery from addiction and their families to speak publicly about their experiences in a way that helps build public support for people getting the help they need to recover.  Featured tip sheets and other resources offers guidance on working with the media, outreach to policymakers, public speaking, and other kinds of messaging. 

Working with News Media, Public Speaking, Recovery, Telling Others’ Stories, Telling Your Own Story

Guide to engaging the media in suicide prevention

This 44-page guide teaches you how to serve as an effective media spokesperson and how to generate media coverage to create awareness of suicide prevention. The publication describes how to use television, radio, and print media and provides examples of press releases, media advisories, pitch letters, op-eds and more. It also gives tips for identifying appropriate media outlets, creating up-to-date media lists, and tracking your results.

Working with News Media

Health policy communications

In this narrated slide tutorial, Jackie Judd, vice president and senior adviser for communications at the Kaiser Family Foundation, provides information and guidance on how to effectively communicate with the media. She also provides suggestions for how to frame key messages for print, broadcast and radio interview settings as well as other policy audiences.

Working with News Media, Policy Advocacy

Impact and value: Telling your program's story

The purpose of this workbook is to help public health program administrators understand what a “success story” is, why it is important to tell success stories, and how to develop success stories.

Working with News Media, Telling Others’ Stories, Telling Your Own Story

Making headlines: A guide to engaging the media in suicide prevention in California

This guide provides people engaged in suicide prevention with the tools necessary to serve as effective media spokespersons and to generate media coverage in order to create awareness of this important issue. It can help them to understand the needs of the news media as part of an effective media outreach program.

Working with News Media

Media guidelines for school administrators who may interact with reporters about youth suicide

This brief manual explores how media accounts can actually serve as a suicide prevention tool by: assisting news professionals to report responsibly and accurately; using a media request for information as an opportunity to influence the contents of the story; emphasizing the importance of listing available community resources for individuals at-risk and describing what is being done to promote safety for vulnerable individuals in the aftermath of a suicide; and warning against the aspects of news coverage that may promote copycat suicides.

Youth, Working with News Media, School

Recommendations for Reporting on Mass Shootings

The recommendations address how media covers an incident where a person (or a small group) shoots multiple others in a public setting. The tragedies at Columbine, Virginia Tech, Aurora and Orlando are examples of mass shootings. These recommendations are not intended to address gang violence or murder­ suicide (i.e. intimate partner violence).

Working with News Media

Recommendations for reporting on suicide

Released in 2011, the Recommendations for Reporting on Suicide were developed by leading experts in suicide prevention and in collaboration with several international suicide prevention and public health organizations, schools of journalism, media organizations and key journalists as well as Internet safety experts. The research-based recommendations include suggestions for online media, message boards, bloggers, and "citizen journalists."

Working with News Media, Social Media

Suicide and mental illness in the media: A Mindframe resource for the mental health and suicide prevention sectors

Part of Australia's Mindframe National Media initiative, this guide to help people working in suicide prevention and mental health promotion to effectively communicate with the media about suicide, mental health, and mental illness in a way that promotes sensitive and appropriate reporting. The guide includes suggestions for providing information about suicide, as well as general strategies for working with the media.

Working with News Media